The Apple Generation
Source When walking through any college campus, you will notice a common theme- the Apple logo. Apple has successfully created a cult around their brand; from the original Macintosh computer to the most recent iPhone X, society has followed the company closely. The yearly Keynote where Apple announces their latest lineup is covered in national news. Apple spent billions of dollars to construct an auditorium specifically for their Keynote appearances. The world is so anxious to learn about the upcoming releases that a simple Google search will yield thousands of pages of hypotheses, theories, and "leaks" of what the tech giant is working on. Cell phone companies work to keep up with the demand for the most recent iPhone- many carriers have started an "iPhone every year" program, where iPhone users have the opportunity to break a two year contract for the latest piece of Apple's technology. The hype around Apple today didn't just start with word-o...