METAvivor

Author Info:

Name: Melody Pickens

Date: 01/24/2019

Considerations

Goal: To raise funding for research into stage 4 metastatic breast cancer in hopes of finding a cure.

Situation:

Audience: My priority public(s) are people who have been affected by breast cancer, people who are interested in furthering research on stage 4 metastatic breast cancer, and people who believe in finding a cure to breast cancer.

So what? Because 1 in 8 women have been diagnosed with breast cancer, and 1 in 3 turns metastatic. So, the majority of people have been affected by breast cancer either themselves or through a loved one.

Objective: My primary objectives for this piece are to bring awareness to METAvivor and the research that they fund. I also want to encourage more donations. Stage 4 metastatic breast cancer receive little funding despite the fact that so many families are affected by it.

Key messages:

·      Necessity of funding for research into stage 4 metastatic breast cancer

·      How many people that are affected by it

·      Current treatments for stage 4 metastatic cancer

·      Urge to donate

Key data points:

·      1 in 8 women affected by breast cancer

·      1 in 3 turns metastatic

·      METAvivor- only us organization dedicated to stage 4 breast cancer research

·      100% of donations and proceeds from fundraisers goes into research grants.

Keywords:

·      metastatic

·      breast cancer

·      stage 4

·      donations

·      METAvivor

Medium: The medium of communication for this piece is a professional blog and any important implications are: this is a school writing project. I am not affiliated with METAvivor and do not speak on behalf of the organization.

Imagine having a life-threatening disease and being told there is nothing that can be done. Imagine your life changing because of a diagnosis, being told to fight and stay strong. Then learning there is no treatment. This is the reality for thousands of Americans across the country living with stage 4 metastatic breast cancer. While we all love supporting fighters and survivors, wearing pink and dedicating a month to them, none of this helps their battle without research. Unfortunately, little government funding is provided to aid in research of metastatic breast cancer. But, there is a way to support women and families who have gone through this devastating diagnosis.

We are METAvivor, a volunteer-led, non-profit organization dedicated to finding treatment and a cure for women who have stage 4 metastatic breast cancer. 1 in 8 women are affected by breast cancer at some point in their life. Of those, 1 in 3 turn metastatic. Despite the thousands of women who develop this, there is so little being done for them. Once cancer turns metastatic, traditional treatments, such as chemo, radiation, and surgery, no longer benefits them.