Research on Animal Adoption and Statistics

For my Capstone project, I am hoping to work with the Animal Welfare Society of Jefferson County developing a social media campaign for their Facebook page. For this project, I am looking at two research sources, one from ASPCA and the other from the No Kill Advocacy Center. The ASPCA article outlines approximately how many pets pass through-and remain- in humane societies and adoption centers annually in the US. It also goes into detail about how many people have pets within their household and the approximate surrender rate.
The article from the No Kill Advocacy Center goes into detail about percentage of cats and dogs that get euthanized in the United States, with the vast majority of them having a good quality of life remaining. This source also contains helpful statistics on pets and the care that their adopters provide for them.
From these sources, I have learned that there is a significantly larger number of animals being euthanized needlessly within the US. I also learned that shelters are overwhelmed with the number of animals that are passing through their doors. These sources will help me with my project by allowing me to understand the issues that the AWSJC faces with the number of strays and surrenders. Furthermore, AWSJC is a no-kill shelter, so these articles really help me understand how desperately they need more awareness around their business and adoption. Since they are no-kill, the animals that are brought to them are there until they are adopted, providing care for these animals, which could be long-term, can become costly and limit the amount of new animals they are able to take in. This will help me develop a social media strategy centered around their values with the goal of bringing in more potential adopters.

Comments

Post a Comment

Popular posts from this blog

The Apple Generation

Image
  Source When walking through any college campus, you will notice a common theme- the Apple logo. Apple has successfully created a cult around their brand; from the original Macintosh computer to the most recent iPhone X, society has followed the company closely. The yearly Keynote where Apple announces their latest lineup is covered in national news. Apple spent billions of dollars to construct an auditorium specifically for their Keynote appearances. The world is so anxious to learn about the upcoming releases that a simple Google search will yield thousands of pages of hypotheses, theories, and "leaks" of what the tech giant is working on. Cell phone companies work to keep up with the demand for the most recent iPhone- many carriers have started an "iPhone every year" program, where iPhone users have the opportunity to break a two year contract for the latest piece of Apple's technology. The hype around Apple today didn't just start with word-o...
Read more

Gaming Product Placement

Image
Video games have become an integral part of today's society. As the generations age, there is a larger gap between the technological abilities. However, video games is something that all younger generations can relate to. Roughly 91% of the population participates in video games, whether it be the brand new and insanely popular Fortnite , or games as simple as Candy Crush , most of the population has participated in gaming in some way. Therefore, wouldn't it make sense that products utilize these games to market their products? Product placement in video games can be as subtle as the picture above. This is simply a MarioKart game that offers a Mercedes vehicle option. However, product placement can be as blatant as the image below. While Barack Obama was running for President, advertisements in video games would feature Obama and remind players that early voting has begun. Product placement's desired effect in video games is that it will be a subconscious remind...
Read more

Potential Capstone Project

Image
My time at Shepherd is nearing its end, and now it is time for me to start thinking about my final project, my Capstone. While I've been here, I've grown, developed, learned, and loved more than I ever have before. One thing that changed my life for the better was finding my rescue kitten, Phoebe. She's the absolute sweetest cat, and has helped me develop responsibilities and learning to put her needs above my own. Having adopted a kitten, and realizing the amount of responsibility it takes to take care of an animal. I love being a pet owner so much, that for my Capstone I want to help people begin their journey of becoming a new owner. I've spoken with the Animal Welfare Society of Jefferson County , and they have agreed to let me work with them for my project. I'm meeting with them this week to discover their needs, but I'm hoping to help them develop a social media campaign that will strengthen their presence in Jefferson County and the surrounding areas, ...
Read more